.Clickbait works. Whether we like it or not.People hate the idea of clickbait. But used properly – for good! – it’s one of the most powerful ways to grab attention in this increasingly saturated world.Here’s why clickbait works, along with 10 irresistible clickbait Facebook advertising examples to learn from, copy and steal.Why Clickbait Works:It’s no great mystery. It ain’t like Bigfoot or the Loch Ness monster. (Although is kinda like the Bermuda Triangle of the internet.)Clickbait works because it (a) appeals to your lizard brain and (b) tickles your innate desire for curiosity. (That’s the anyway.)But if you’re curious as to why then read on ( Besides, I got a word count to hit.)69,907 headlines can’t be wrong. That’s how many a to identify what the most successful had in common.Unsurprisingly, the headlines that performed best just so happened to also be the most polarizing.
Oct 09, 2018 This feature is not available right now. Please try again later. What does objectively happen in the video?(keep it short).
(Turns out, Abercrombie and Fitch are right for.)Clicks correlated with extreme sentiments – both positive and negative ones. Hyperbole alone, however, isn’t all.The ‘cliffhanger’ or curiosity gap is one of the most powerful headline formulas for a reason. It uses to shock or surprise us, forcing us to click to uncover the reason.It turns out we’re hardwired for this stuff, as George Loewenstein’s proved in the ‘90s with his “information-gap” theory. As reported by:Such information gaps produce the feeling of deprivation labeled curiosity.
I read your piece and the 10 examples. Frankly, I just consider most of what you consider “clickbaity” as advertising. I pass on most of this kind of stuff as SOP.
Trying to attract a viewer IS advertising, and over-promising is advertising’s bread and butter.HOWEVER, there is another type that I consider to be real clickbait. I just saw an article promo that said that Bill O’rielly had been found guilty by a judge of 15 offenses, and promised the truth behind his Fox News departure. Stupid me went for it, but the article it linked to was a sales pitch for a testosterone booster that they claimed O’rielly uses and recommends! Really!!I find this sort of thing to be disgusting with no basis in fact.
So why would I buy anything from them.